Suunto takes a community driven approach for their Ambit GPS watch

Starting from November 29th, Suunto Ambit users can download and develop their own features in the Suunto App Zone. This makes the Ambit the first GPS watch on the market to constantly evolve.

Users can personalize their watch by downloading existing apps – innovative new features created by other users. For example, there's an app that lets them see their estimated finish time on a marathon, or a function that lets them know the real incline of the hill or mountain they are heading up.

Head of digital services Janne Kallio comments: "Our customers often provide us with great ideas on additional features or functionalities they’d like to see in their watches. We wanted to give them the chance to continue developing the Ambit. The App Zone is a unique tool that will empower the Suunto Ambit community to create the features they want to see."

In addition, the new 2.0 upgrade adds an interval timer and ANT+™ functionality to the Suunto Ambit. This means compatibility with ANT+ accessories from Suunto and other manufacturers.

This 2.0 upgrade follows the successful 1.8 upgrade, which added on-screen route navigation, multiple location displays and other features, and the 1.5 update, which added waypoint navigation.

Empowering customers to develop features is a pioneering initiative in the sports watch industry but classic Suunto. For over 75 years the Finnish company has been encouraging its users to push their own boundaries and explore what is possible. It's a philosophy the company is proud to live by.