Suunto Welcomes Companies to join its Partner Program, a Digital Ecosystem for Sports and Active Life

Suunto, the leading sports watch manufacturer, is today launching the Suunto Partner Program. As part of Suunto’s customer centric approach, Suunto wants to provide everyday athletes, outdoor enthusiasts and people trying to achieve healthier life a best-in-class tools and solutions through a range of different partnerships with leading sports and outdoor services.

Growing Ecosystem Brings Benefits for Consumers

Suunto watches are perfect companion in your trail running, daily rides and in your hikes in mountains. By having a possibility to connect with sport communities, analysist tools and wellbeing services the end consumers will be able to use their Suunto watches in a constantly evolving way.

The recently announced Strava and Keep partnership followed by the new launches of TrainingPeaks, and Endomondo (part of UnderArmour) play an important role in the growth of Suunto’s digital Partner Program strategy. The aim is to grow the amount of the compatible services from the current 200+ in the future, by opening the Suunto Cloud API for new potential partners.

“Our aim is to build great solutions for our customers by being compatible with the best tools and sports & outdoor services there is. Growing our digital ecosystem is one of the cornerstones of the growth strategy of Suunto”, says Janne Kallio, Head of Partner Product Management at Suunto.

Access via Suunto API Zone

Companies interested in joining Suunto’s digital partner program can apply for the free Suunto Cloud API access at Suunto’s partners site (Suunto.com/WelcomePartners). In addition to the technical integration, Suunto wants to give an opportunity for the partners to connect with the engaged sports enthusiasts of Suunto by providing various marketing and commercial collaboration possibilities. 

Additional Opportunites with Movesense Platform

In addition to the Suunto Partner Program and Suunto Cloud API integration, Suunto is offering the Movesense sensor platform for open development of movement-based solutions and services. Hundreds of companies are already making Movesense-based concepts such as Atomic that will showcase its concept at the Suunto / Movesense booth at CES.

Growth of the Suunto compatible

As part of the strategy, Suunto is looking at building value to customers via partnerships, and new capabilities for companies to be part of the solution. Partners can e.g. include offers in the Suunto Value Pack offered for Suunto watch buyers, and participate in an affiliate sales program that will be launched later in 2019.

During 2019, we will introduce additional tools and options that will enable a variety of features for our Partner Program.