Suunto Blog

Find the coordinates. Start the race.  For 90 years Suunto has been creating tools for people who explore the world beyond the ordinary. To celebrate this milestone, we are inviting adventurers everywhere to take part in a global challenge. 
 Throughout the anniversary year our elite athletes will hide special Suunto chests in environments that represent their natural playground – from alpine mountains and northern wilderness to deep forests, open water, and vibrant city landscapes.  When a chest is hidden, the coordinates are released to the world. From that moment the race begins.  Anyone can join the challenge. 

The mission is simple: reach the location first. The first person to physically arrive at the chest wins the prize inside, while the next explorers to reach the location will receive runners‑up rewards. Every challenge will take place somewhere different. 
Some locations may be remote. Some might be closer than you think. But every one of them will invite you to step outside, explore new terrain and follow the coordinates to adventure. The Suunto 90 Challenge is our way of celebrating nine decades of exploration – by inspiring people around the world to get outside and discover what adventure means to them.   Sign up for coordinates How the challenge works: 1. Sign up below: Subscribe to Suunto newsletter to be the first to hear when new coordinates are released. 2. Get the coordinates: When a Suunto athlete drops a chest somewhere in the world, we will release the coordinates in our newsletter and @suunto Instagram – and the race begins! 3. Start the race: From that moment anyone can attempt to reach the location. Plan your route, prepare your gear and start moving. 4. Find the chest: The first explorer to reach the chest wins the prize inside. The next explorers will receive runners-up rewards.  

Last week, Suunto users around the world came together for the Suunto Commuting Day in an effort to do good for the planet. Here’s a snapshot of what the global community achieved! Small, everyday choices are the beginning of change. One single commute may not seem like much, but over time, it all adds up. And when we look at the entire Suunto community, we can see that together we can make a bigger impact! The combined CO₂e savings for the participants on Thursday, October 24 were over 65,000 kg. This collective effort shows that even small changes in our daily routines can have a real impact. 65,000 kg of CO₂e is equal to about 260 one-way flights from Paris to Berlin, where each passenger's emissions are around 0.25 metric tons for the 1.5-hour trip. It is also similar to the CO₂ absorbed by around 1,300 trees over ten years (based on Tree-Nation’s Eden Reforestation Projects in Mozambique). 65,000 kg is also equal to the emissions of 5,500 Finland-made Suunto Ocean watches generate during their whole lifespan. Half on bikes, half on foot Our data revealed that 49% of participants chose to cycle, 31% to run, and 20% to walk their commutes — each step and pedal turn contributing to both personal health benefits and a greener future. Whether on wheels, on foot, or even other creative methods, our Suunto users took meaningful action to reduce their carbon footprint. Distances covered and time invested Cyclists typically commuted around 7.9 km per trip, spending 28 minutes on average. Runners tackled 6.1 km per commute, taking 40 minutes on average. Walkers covered 2.7 km on average, enjoying 35 minutes outdoors. The bike commute distances are distributed quite evenly over different distances: roughly a third is less than 5 km, a third is between 5–10 km, and a third is over 10 km. The longest commuting rides last Thursday were over 100 km. Top commuting champions by country Our Swiss users led in cycling distances with an impressive 10.3 km being the most typical commuting distance, while runners in China topped the charts, typically covering 7.5 km per commute. Globally, France took first place for the total distance covered by its participants, followed closely by Finland, Germany, Spain, and China. Suunto’s Commuting Day is a testament to what’s possible when people come together for a common goal. These statistics show that, collectively, we’re reducing emissions, embracing healthier lifestyles, and setting a precedent for sustainable commuting worldwide. Thank you everyone for participating in the Suunto Commuting Day and also the photo contest. Winners of the Suunto Wing open-ear headphones have been contacted directly. Please remember that our small everyday choices make a difference over a longer period of time and together with the community. Keep up the good work! Learn more about tracking human-powered commutes and your CO2e savings Learn more about Suunto sustainability work