We are ready - are you? The 18th edition of the Lavaredo Ultra Trail by UTMB features a particularly challenging course, with a total distance of 120 km and 5,800 meters of elevation gain. The maximum race time is 30 hours, starting from Cortina. Once again this year, all races are fully booked across the event. Each day is dedicated to a different distance, creating a full schedule of daily events — with the exception of 27 June, when both the longest race (120 km) and the intermediate race (50 km) will take place: 25 June 2025: Lavaredo 10K – 10 km – elevation gain 200 m⁺ 26 June 2025: Lavaredo 20K – 20 km – elevation gain 1,000 m⁺ 27 June 2025: Lavaredo 50K – 50 km – elevation gain 2,600 m⁺ 28 June 2025: Lavaredo 100K – 100 km – elevation gain 4,600 m⁺ 27 June 2025: Lavaredo 120K – 120 km – elevation gain 5,800 m⁺ Many of our Suunto athletes are ready to give it their all: Ugo Ferrari Nadir Maguet Florian Olivier Claudia Tremps Martina Valmassoi Courtney Dauwalter Alyssa Amos Clark Katarzyna Wilk Andreas Reiterer Tony McCann Suunto will be present in the village with a stand where our team will be happy to share the latest brand news and showcase our products. But that's not all — take part in the HOP HOP RUN in collaboration with Näak and Buff. Experience the thrill of running 8 km through the beautiful Dolomites and try one of our sports watches during the run! We look forward to seeing you on Friday, 27 June at 10:00 AM at the Suunto stand at the UTMB Expo / Ice Skating Stadium – Cortina. 👉 Register now and book your unique opportunity to test one of our sportwatches during the run! Register

Suunto teams up with Paris-based sports crew PWRUP for a bold new watch strap collaboration inspired by trail running, island adventures, and the power of community. Born in Paris in 2019, PWRUP (short for Power Up) is more than a sports crew – it’s a movement. A vibrant collective of runners, cyclists, climbers, and explorers, PWRUP has trail running at its heart but thrives in all forms of motion. They’re known for blending lifestyle with performance, constantly pushing limits while building community through shared energy and unforgettable adventures. Describing themselves as a family, PWRUP is as much about people as it is about sport. Whether they’re navigating the streets of Paris or volcanic trails on remote islands, they’re always seeking connection. “I started running in 2015 to stay in shape and quickly fell in love with the sport, discovering its deep impact on my creativity and mental clarity,” says Ruddy Trobrillants, one of the crew’s core members. “Whether navigating the streets of the city or the volcanoes of nearby islands, I’m always chasing connection, balance, and the next big adventure.” That spirit – of movement, discovery, and energy – is now woven into a new collab between Suunto and PWRUP. “The first time I ran with a Suunto watch was during Transvulcania, an intense Ultra marathon in La Palma, in 2022. This is definitely my favorite race, and it allowed me to discover this amazing island,” Ruddy says. “So, when I had the chance to work on a strap design with Suunto, I directly knew that I was going to mix PWRUP DNA and to pay homage to the Isla Bonita.” The SUUNTO x PWRUP watch strap reflects the volcanic earth and rugged rock formations leading up to El Roque de los Muchachos at 2,400 meters above sea level. Embedded with subtle particles to mirror the rocky trail and designed with layered PWRUP logos to symbolize the energy within you, the strap is more than gear – it’s a story. A reminder that the power is already inside you.   Photography by PWRUP – WORN WILD 

Check out these 10 essential running features of the Suunto Run watch and see which ones can support you in reaching your goals! We run to have fun, to unwind, to stay healthy. But we also run to see progress, to push our limits, to compete. Whatever your target, Suunto Run supports you with these ten run-specific features – and more. Interval runs Build structured workouts in the Suunto app and let your watch guide you through the session! With custom intervals, you get exactly the right stimuli for your training goal.  Ghost Runner  Ghost Running is perfect for pacing long runs and steady efforts. Set your target pace and try to keep up with your virtual pacer. And it works both ways – you can use it to avoid going too fast on those easy, long days.  Goals Setting a clear goal helps you stay focused and committed. With Suunto Run, you can define targets for each workout based on duration, distance, ascent, or calorie consumption.  Track running The dedicated track running mode captures your every lap with precision. Select the lane you’re running in, hit start, and the feature calibrates during your first lap – giving you highly accurate data throughout your session.  Marathon Time Suunto Run’s Marathon Time gives you a real-time estimate of your marathon finish time based on your current pace. It helps you pace yourself more evenly and avoid going out too fast on race day. Voice feedback  Pair your Bluetooth headphones with Suunto Run to receive voice updates on your lap performance – even without having your mobile phone with you. For example, turn on auto laps to get regular summaries without needing to glance at your watch. Metronome Cadence – the number of steps you take per minute – is a great indicator of efficient running form. Use Suunto Run’s metronome to maintain your target step frequency. A cadence of around 180 steps per minute is commonly recommended. Hydration reminders Especially during long or hot runs, staying hydrated is critical. Set hydration and nutrition reminders on your Suunto Run to help you stay fueled and performing your best. Connect with your favorite running apps All your runs sync automatically to the Suunto app, where you can analyze your sessions and track long-term progress. The Suunto app also connects with hundreds of partner services, including Strava, Adidas Running, MapMyRun, ASICS Runkeeper, and many more.  Plus all the essentials Beyond these nine run-specific features, Suunto Run offers everything you’d expect from a high-performance GPS watch: optical heart rate measurement, accurate dual-band GPS for pace and distance, recovery and training load insights, heart rate variability tracking, sleep monitoring, and much more. Learn more about Suunto Run at suunto.com/suuntorun

What drives someone to run at 6AM through frosty streets, while another takes on a 50K mountain ultra? Why do we run? As Dr. Neil Baxter shows, the answers are far from simple. Dr. Neil Baxter is a social scientist with a passion for running – not just as a sport, but as a cultural phenomenon. After a five-year research project into British running culture at the University of Warwick, his insights were published in a book on the subject. In a recent talk, he unraveled the complex web of motivations that drive people to run – and how those reasons have changed dramatically over the past century. From the track to the trail: How running has changed If you were to picture a runner in the 1950s, chances are you’d imagine a young, white male – perhaps a university athlete, chasing track records with serious intent. Running, back then, was largely the domain of the competitive few. Recreational joggers, when they began appearing in suburban America in the 1960s, were so unfamiliar that some were stopped by police. Society didn’t quite know what to make of people running slowly down the street without the clear goal of a finish line. Today, that narrow image of the runner has exploded into a kaleidoscope of diversity. We now associate running with people of all backgrounds and body types. We run on city streets, park trails, forest paths. Some chase personal bests, some run for mental clarity, others to raise funds for charity – or simply to feel alive in nature. Health crises, spiritual highs, and social status: The motivations over time The initial running boom in 1960s America was largely a response to rising health concerns, especially heart disease linked to sedentary lifestyles. When jogging entered the public consciousness – thanks in part to Nike co-founder Bill Bowerman’s efforts – it promised a way to take back control of one’s well-being. But running didn't just become a solution for physical health; it soon acquired a deeper meaning. By the 1970s, running had woven itself into the counterculture, with books like The Zen of Running casting it as a spiritual practice. The “runner’s high” was seen not only as a chemical rush but as a transcendent experience – “a flowering of new colours in the soul,” as one writer put it. At the same time, running was adopted by the rising class of ambitious professionals. It became a symbol of individual discipline, self-reliance, and success –  ideals that aligned with emerging neoliberal values. For some, running marked them as part of a new physical elite. The marathon emerged as the ultimate badge of achievement during the 1980s, with participation skyrocketing – especially among male executives seeking a controlled but intense test of toughness. Women, meanwhile, were still being excluded from many of these spaces: the Olympic women’s marathon wasn’t held until 1984. That changed in the early 2000s. A new wave of participation – this time led by women – reshaped running yet again. More inclusive events and broader motivations came into play: fun runs, charity races, color dashes, and community events attracted people who were less driven by competition and more by social connection, physical health, and joy. As marathons became more accessible, some competitive runners shifted toward more extreme formats – like ultramarathons and mountain races. These forms of running, according to Neil’s research, are still disproportionately populated by the same higher-income, male demographic that dominated marathons in earlier decades. Running, even in its most rugged forms, remained a stage for expressing identity, values, and even social class. So why do you run? Neil Baxter’s data underscores what many of us feel instinctively: there’s no single reason people run – there are many, often overlapping ones. Most runners, according to his survey, cited general fitness and emotional well-being as key motivators. Fewer than a quarter said competition was a very important driver. Gender and age also played a role: men were more likely to cite competition and speed, while women prioritized physical and mental health. Interestingly, older runners – especially those over 70 – saw an uptick in social motivations and community connection. Motivations also shift based on the type of running. Track athletes skew competitive and social, while hill and trail runners are drawn to nature. Joggers (non-competitive runners) emphasize physical appearance, and obstacle course racers often cite charitable fundraising. The many faces – and reasons – of running From elite track athletes to casual joggers, from urban commuters to ultrarunners in remote wilderness, running has become a multifaceted activity with room for everyone. Its meaning is no longer confined to podiums or personal records. As Neil Baxter puts it, “Many ideas, meanings, or forms of significance have been attached to the simple act of putting one foot in front of the other.” Running is now as diverse as the people who do it – and as complex as the lives they lead. Whether you run to compete, to clear your mind, to feel strong, or to be part of something bigger, your reason is valid. And just like the sport itself, your reason can change – evolve – over time. Because in the end, we all have our own pace, path, and purpose. Simply put: run your own story. 

The trail running season has started and we are happy to attend the Trail Alsace Grand Est by UTMB, May 15 to 18. We are ready, and you? Last year's edition brought together 6,000 runners from 60 nationalities, who uncovered a landscape rich in historical and cultural Alsatian heritage. Competitors experienced a spectacular start with medieval flair, accompanied by the gallop of knights in armor. This dramatic beginning set the stage for an unforgettable journey, including stops at many fortified castles such as the Château du Haut-Koenigsbourg, the picturesque towns of Turckheim and Kaysersberg, and the scenic beauty of the famous Alsatian vineyards. Each step revealed a new layer of the region's remarkable history and breathtaking scenery.  Suunto will be present at the race village with a booth, where our team will be happy to share the latest brand news, showcase our products, and support you before your race. But that's not all—take part in the COMMUNITY RUN, in collaboration with PWRUP. Experience the thrill of running 6 km through the stunning hills of Obernai and relax afterward with a snack to refuel. Community Run – Friday, May 16🕑 14:00 – Departure from the Suunto booth🏃 6 km route through the hills of Obernai🕒 ~15:00 – Return to Suunto booth🍫 Post-run snack with Näak products and soft drinks Register now and book a unique opportunity to test one of our sports watches during the run! 👉 REGISTER! Can’t join the community run but still want to try a watch? No problem—just stop by our booth and ask to borrow one for 1 hour, 2 hours, or more. Our team will find a solution for you!

When it comes to maximising your diving performance, recovery is just as important as training.  Every training session pushes your body out of balance, disrupting homeostasis and temporarily lowering performance. With proper recovery, your body not only returns to baseline but adapts and improves, increasing your stamina and strength over time. Understanding how recovery works and learning how to track it can help you train smarter, dive better, and stay energised for repetitive diving and the adventures ahead. The Role of Sleep in Recovery Sleep is your body’s most powerful recovery tool. During deep sleep, the body releases growth hormones that repair tissues, restore energy, and support immune function. It’s when your system resets physically and mentally. Quality sleep is the foundation of recovery, performance, and overall well-being. By understanding your sleep patterns, you can better gauge your readiness for your next dive or workout and perhaps adjust accordingly.  With Suunto Ocean, tracking your sleep is effortless; just wear your watch to bed, and it does the rest. Each morning, you’ll receive a sleep summary: total sleep time, estimated time awake, and periods of deep sleep. Over time, these nightly snapshots evolve into trends and you will see a bigger picture of how well you're resting and recovering. To view your sleep trend, swipe up from the watch face to open the Sleep widget. You’ll see your most recent sleep at a glance, along with a rolling 7-day graph that helps you recognise patterns whether you're consistently well-rested or starting to fall behind. Tracking your sleep consistency is just as important as tracking duration. Regular sleep and wake times help support your body’s natural rhythm, making recovery more effective and energy levels more stable. For deeper insight track your  HRV during sleep to better help you understand how your body responds to training, stress, and environment, even while you rest. Read more about how to use HRV to optimize recovery. Sleep isn’t just downtime it’s your body’s chance to reset, repair, and prepare. And now, with Suunto, it’s something you can understand better than ever. Using HRV to Optimize Your Training The Suunto Ocean tracks over 95 activity types, including diving, swimming, strength training, and more. Combined with HRV insights, it shows you when it’s time to push forward or pull back, ensuring a sustainable training rhythm that supports long-term performance. HRV measures the tiny fluctuations in time between your heartbeats. It's one of the most reliable indicators of recovery and nervous system balance. A high HRV often signals that you are well rested and ready to perform. HRV isn't just a stat it’s a decision-making tool. By keeping an eye on it daily, you can tailor your training intensity, prevent overtraining, and improve overall resilience. High HRV: Your system is adaptable and recovered. Green light for more intensity. Low HRV: Your body is still under stress. Time to scale back or rest.Suunto Ocean monitors your HRV during sleep and after workouts, offering key insights into how your body is responding to stress and recovery. Balancing Stress and Recovery Peak performance comes from balance. The Suunto Ocean helps you understand your training load versus your recovery status. If your load is high and recovery is low, that’s your cue to rest before fatigue turns into burnout or injury. Technology is powerful, but your body’s signals are just as important. If you're feeling unusually sore, fatigued, or mentally drained, listen to those cues. Use the Suunto Ocean as a guide, but always tune into how you feel after your dive or your workout. Your body knows when it needs rest, and you just need to listen. Conclusion: Rest Smarter, Dive Stronger Recovery isn’t downtime it’s a performance tool. With the Suunto Ocean, you gain access to powerful recovery metrics like HRV, sleep quality, and training load all in one device. Prioritize rest, train with intention, and give your body what it needs to reach new depths. Because the better you recover, the better you dive.